What Is A Conversion Funnel? A conversion funnel, also referred to as a site funnel, is the path to purchase in an eCommerce store or site. In some ways, it can be compared to the traditional marketing funnel, but different than a traditional funnel, most of the steps are occurring on your site.
Get inspired with some fresh spring marketing ideas: the holidays, imagery, and fresh design that spring inspires. But also take a strategic approach to leveraging your data. It’s your best competitive advantage!
Catch 4 key takeaways from Session 4 of the Elevating eCommerce webinar series: learn how leading brands are leveraging influencer marketing programs for massive ROIs and loyal customers.
Catch 4 takeaways from an action-packed first episode in our webinar series about Daasity Audiences (Feat. Klaviyo) and how we’re changing the eCommerce data landscape with our partners.
Identify High Value Customers (HVCs) who are at risk of churning and create automated flows to motivate customers to purchase again before they pass the “lapse point” and are unlikely to purchase again from your brand.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
You have the data—are you using it to your advantage? Learn best practices on how to leverage six key eCommerce metrics to keep your DTC business on track.
Stay Data-Driven.