Segmentation Unlocked.

Target valuable customer groups, enhance retention and boost sales– no data science skills needed.

Trusted by leading omnichannel brands

Discover Simple Yet Powerful Customer Segmentation

Effective customer segmentation is essential for eCommerce and retail success. By dividing your customer base into distinct groups, you can tailor your marketing efforts, product offerings, and retention tactics to boost sales, satisfaction, and long-term growth. Daasity supports key segmentation strategies such as:

By Value

Segment your customers by order value or value segment metrics like AOV and High-Value Customers.

By Retention

Segment customers through retention metrics such as LTV, repurchase rates, and RFM analysis.

By Time

Use time-based segments metrics like time between orders and time cohorts to further segment customers.


Uncover Deeper Customer Insights

Segment your customers by their behaviors to understand what resonates with different groups, enhancing retention and driving stronger relationships.

First SKU Purchased
Increase the likelihood of repurchase with targeted offers based on the first product purchased and Daasity’s product affinity analysis.

First Purchase Channel
Allocate budget to the most effective channels based on where customers first engage with your products.

Advanced Segmentation
Deliver tailored messages by segmenting your audience into specific cohorts, such as discount versus full-price purchasers and subscribers versus non-subscribers.

Our recent cohorts' LTV has grown by 15-20% compared to cohorts from a few years ago, thanks to our enhanced data access through Daasity.
Jehan Ratnatunga
Co-Founder & VP of Strategy and Digital Product

Powering Some of the Fastest Growing Brands

Daasity is one of those things I can’t live without.

Izzy Chafkin, VP of Operations and Finance


growth over multiple years

$1 per Order Saved

by catching warehouse shipping errors

Daasity has been critical in giving us an accurate view into the success of our marketing efforts.

Josh Knopman, Director of Growth & Digital Product


increase in new SKU pricing


increase in blended SKU

I think of Daasity as a super-smart developer on the backend that works for us.

Lanny Chui, VP of Analytics and Business Intelligence


connected data sources


Daasity’s transform code, accelerating analytics

I think of Daasity as an “Easy Button” to make all your data talk to each other.

Dave Olivia, Senior Manage, eCommerce Growth


increase in LTV in top 4 segments

10+ hours

per week saved on manual data work

When it comes to our data, it’s easier to say what we don’t use Daasity for.

Curtis Howland, Director of Marketing


saved in fulfillment overcharged

50+ hours

per week saved on manual data work

Get Greater Customer Insights
with Daasity Today.