We’re here to help brands with high-and-getting-higher CPAs on Facebook and weakened Lookalike Audiences. The best tool at your disposal is (drumroll:) your own data. Learn how.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
Get the latest DTC insights, news, and guides to accelerate your brand’s growth.
Jeremy Horowitz, Daasity's Dir. of Marketing, explains the metric Weeks of Supply. Learn why this operations metric is necessary to track for your brand and how to leverage it to make decisions.
Jeremy Horowitz, Daasity's Dir. of Marketing, explains what an inventory turn is, why it's important to track for your brand, and how to make decisions based on the metric.
Segment and target your customers based on whether they have ever used a discount code or not.
Target your customers by their gender across all marketing channels to send the right message to the right customer, no matter the channel.
Got the post-holiday eCommerce blues? Learn best practices for retention marketing and boost your eCommerce revenue after the holiday rush.
Jeremy walks you through an exercise with a couple examples around calculating CAC while factoring in AOV, Gross Margin, LTV, and Contribution Margin.
Catch 4 key takeaways from Session 4 of the Elevating eCommerce webinar series: learn how leading brands are leveraging influencer marketing programs for massive ROIs and loyal customers.
Jeremy Horowitz, Dir. of Marketing at Daasity, explains CAC Payback Period: or, in other words, how long it takes a brand to recoup its advertising costs.
Jeremy Horowitz, Dir. of Marketing at Daasity, explains the metric Time to Second Purchase and how to leverage it in your eCommerce brand.
Stay Data-Driven.
