Identify your customers that have the potential to be your most valuable, but haven’t returned recently to make another purchase.
Identify who are the top-performing customers based on RFM scores and stream their profile data into your Marketing channels to incentivize your best customers to purchase more frequently.
Identify returning High-Value Customers (HVCs) who were at risk of churning or lapsed back to your brand. Now that they are reactivated
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