An important element of leveraging GA4 appropriately is understanding how sessions are tracked. We’ve put together this guide to cover Sessions, how they’re defined in GA4, and how they will change your reporting.
Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
MER has become a hot topic in the eCommverse -- but how does it work? How does it fit into financial planning and forecasting? We'll explain.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.
Peer into Daasity’s crystal ball… and learn about what we think are near-term solutions for the eCommerce advertising hole left by Facebook. And some interesting tactics to track that might shape the future of digital marketing.
Learn how to calculate average revenue per customer (ARPC), an important high-level metric to keep tabs on your eCommerce subscription business’ health.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.
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