Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.
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Nt all customers are created equal. Some are going to be worth a lot more to your brand than others. These folks, your high-value customers, are the backbone of any successful business, which is why it's critical to identify them and cultivate a happy, long-term relationship.
Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.
Joint customers to benefit from Daasity’s optimization for eCommerce and Snowflake’s dynamic workload scaling
A quick guide to Units Per Transaction, a common commerce metric and KPI.
iOS 16 was released on September 12, 2022, and iOS 16.2 is expected in mid-December. What impact has iOS 16 had on marketing performance so far? And how are top marketers handling it? Keep reading to get the lowdown on iOS 16 and find out what you can do to future-proof your brand against Apple’s tough stance on privacy.
Drew Himel, founder of PCR, explains the need-to-know info about cross-sells and upsells, how they benefit your brand, and how to build data-driven offers for your customers.
It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.
Looking to build an ELT pipeline from scratch for your eCommerce brand? We’ve done it, and we know the challenges. Here’s how you would approach the process.