Looking to learn about Amazon advertising from an expert? Amazon marketing veteran Dave O’Brien guides you through Amazon ad types and shares tips on building an Amazon ad strategy.
Data-Driven Attribution is a new, dynamic attribution model that GA4 is introducing. For the lowdown on it and other elements of attribution in GA4, we’ve put together this guide.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
A critical marketing strategy for increasing eCommerce revenue you can’t afford to ignore is conversion funnel analysis—analyzing solutions for improved UI and UX at 5 key stages customers go through on their path to purchase.
Figuring out how to do marketing attribution can be a head-scratcher. However, understanding different attribution models and applying some best practices can help simplify the process so you can use it for insights for a more effective marketing spend.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
Jeremy Horowitz, Head of Marketing at Daasity, dives into Time Between Orders. Hear tips and insights on how to analyze this data to get more orders from your store and drive more profitable growth for your business.
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
MER has become a hot topic in the eCommverse -- but how does it work? How does it fit into financial planning and forecasting? We'll explain.
Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.
Merchants trying to extract their Amazon Seller Central data face a unique set of challenges: here is everything to be aware of as you work on building a single source of truth around Amazon data.
Stay Data-Driven.
.webp)
