It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.
Looking to learn about Amazon advertising from an expert? Amazon marketing veteran Dave O’Brien guides you through Amazon ad types and shares tips on building an Amazon ad strategy.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Looking to build an ELT pipeline from scratch for your eCommerce brand? We’ve done it, and we know the challenges. Here’s how you would approach the process.
Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.
Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every eCommerce brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.
Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.
What is Reverse ETL? It’s the infrastructure and process to get data OUT of a warehouse (the opposite of ETL) and the key to a complete eCommerce data system. Here's your guide to the cutting edge data technology.
In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.
Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.
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