Looking for a CPG analytics platform? We've gathered real user rating, key features, and pricing details to help you find the perfect analytics platform for your brand's needs. Here’s an overview of the ten best options on the market today.
1. Daasity
Daasity is the first and only eCommerce and retail analytics platform built for consumer brands by industry leaders who have been there and done it.
Daasity allows you to bring all your data across eCommerce, ads, Amazon and retail into one single source of truth so you can optimize pricing, promotions, and retail expansion strategies.
Best for: Fast-growing D2C and retail brands who want to get better insights from their data with less effort
Average rating on G2: 4.7/5
Top Features
- Omnichannel data integration that connects ecommerce, retail, marketing, and inventory data in one unified view
- Pre-built dashboards and templates to track business performance, measure campaign effectiveness, and align inventory with demand
- Audience segmentation to track cohorts, repeat purchases, lifetime value, and push targeted audiences directly to marketing channels
- Product & merchandising insights: Analyze performance by size, color, style, and category to optimize inventory and reduce returns
- Retail intelligence: Integrate Nielsen and SPINS syndicated data to benchmark against competitors
Pricing
$$$
Integrations
Daasity integrates natively with 65 tools, including Amazon, Google Ads, Meta, Klaviyo, Shopify, WholeFoods, SPINS, and Walmart Marketplace.
Daasity vs. other tools
Daasity is one of the few tools that lets you unify your DTC, ads, Amazon, retail and marketplace data. Daasity offers more integrations than most other tools, so you can easily pull insights from other platforms to optimize your sales, inventory and marketing strategies.
2. Peel Analytics
Peel is an automated analytics platform built specifically for Shopify DTC brands who want to scale. With AI-powered insights and pre-built templates, Peel helps non-technical marketers and retention specialists understand customer behavior and drive repeat purchases.
Best for: DTC brands on Shopify looking to improve repeat purchase rates and customer lifetime value without hiring data analysts
Average rating on G2: 4.5/5
Top Features
- Multi-platform integration across eCommerce, Amazon, and subscription apps
- Pre-built DTC templates with hundreds of ready-to-use dashboards
- Customer segments for Klaviyo, Facebook, Google Ads, and Google Sheets
- Magic Dash AI retention strategist that lets you ask questions about your data
- Automated retention analytics to track repurchase rates and subscriber behavior
Pricing
$
Integrations
Peel connects natively with around 20 tools, including, Shopify, Amazon, Google Analytics, Google Ads, Meta, and more.
Peel Analytics vs. Daasity
Peel is more focused on Shopify and does retention analysis really well. Daasity covers the full spectrum of omnichannel data (POS, email, ads, marketplaces), and offers more customizable attribution and data transformation.
3. Polar
Polar is an all-in-one data platform trusted by 4,000+ eCommerce brands and agencies to centralize analytics, optimize ad performance, and power AI agents. Built on your own Snowflake data warehouse, Polar offers business intelligence, incrementality testing, and data activations.
Best for: Shopify-focused brands looking for dashboards, attribution, and AI agents
Average rating on G2: 0/5
Top Features
- Suite of AI assistants including Data Analyst, Media Buyer, Email Marketer, and Inventory Planner
- Business intelligence and incrementality testing with pre-built metrics for CAC, LTV, ROAS, cohort analysis, and causal lift testing
- Server-side tracking and conversion APIs including first-party pixel with lifetime ID tracking and enhanced conversion signals
- Klaviyo Audiences integration to capture missed events and audiences that Klaviyo can't track
- Your own Snowflake data warehouse with 45+ one-click connectors, semantic layer with hundreds of pre-built metrics, and custom roles and permissions
Pricing
$$
Integrations
Polar connects natively with 45+ eCommerce tools, including:
- Shopify
- Amazon Seller Central
- Google Analytics
- Google Ads
- Meta Ads
- Pinterest Ads
- Snapchat Ads
- Klaviyo
- Mailchimp
- Loop
Polar Analytics vs. Daasity
Although Polar shines in Shopify-centric dashboards, Daasity is better if you want omnichannel data, deep retail insights, and eight attribution models across all your channels. Daasity also offers more integrations.
4. Tydo
Tydo is a customer intelligence platform that combines a complete data warehouse with AI-powered analytics. With 200+ integrations and custom reporting capabilities, Tydo helps brands without data analysts get bespoke insights across their entire tech stack
Best for: Established DTC brands that need custom analytics and reporting but don't have a data analyst or engineering team on staff
Average rating on G2: 0/5
Top Features
- Custom data warehouse and reporting with personalized dashboards and reports built specifically for your business
- AI-powered natural language queries so you can ask questions and get instant answers
- Custom attribution modeling to build first-touch, multi-touch, or custom attribution reports to confidently allocate marketing spend across channels
- Proactive alerts, automated spreadsheets, and AI-driven actions across email, Slack, Shopify, and SMS to accelerate revenue
Pricing
$$$
Integrations
Tydo offers 200+ integrations including Shopify, Amazon, retail, Klaviyo, Facebook Ads, loyalty apps, and more.
Tydo vs. Daasity
Tydo’s strong on AI email marketing, but Daasity gives you full channel data insight, customizable pipelines, and built-in BI dashboards.
5. Crisp Data Platform
Crisp helps CPG brands get their retail data under control. Crisp pulls sales, inventory, and supply chain data from 40+ retailers like Target and Amazon into one clean system to help brands spot out-of-stocks, forecast demand, and spend less time on data wrangling.
Best for: CPG brands and brokers selling through traditional retail (Target, Amazon, major grocery chains) who need automated retail data ingestion and supply chain optimization
Average rating on G2: 4.5/5
Top Features
- Automated data ingestion pulls sales, inventory, and supply chain data from 40+ retailer portals and APIs
- Data normalization & cleansing standardizes metrics across Target, Amazon, and other retailers
- Semantic layer for self-service analytics translates retailer data into clean, structured formats
- EDI services & integration handles EDI compliance and automated transaction processing
- Crisp AI agents analyze data across products and stores to surface insights and provide suggestions for improvement
Pricing
$$
Integrations
Crisp offers 30+ data connectors, including Amazon Shopify, Kroger, KeHe, HomeDepot, Target, Walgreens, and more.
Crisp vs. Daasity
Crisp focuses on automating retail data collection and EDI compliance. Daasity offers more comprehensive analytics across online and offline channels. With Daasity, you get DTC and retail data plus syndicated insights from Nielsen/SPINS.
6. Bedrock
Bedrock Analytics is a CPG-focused platform that turns syndicated retail data into sales presentations and competitive insights. Built by former CPG sales managers and retail buyers, Bedrock harmonizes data from Nielsen, Circana/IRI, SPINS, and retailer portals, then uses multi-model AI (ChatGPT, Claude, Llama) to generate insights and branded sales decks.
Best for: CPG brands selling through traditional retail who need to quickly create compelling, data-backed presentations for retail buyers
Average rating on G2: 4/5
Top Features
- Data harmonization across syndicated and retail POS data a single source of truth
- AI-powered insights to generate instant analysis and sales narratives
- Perspectives AI analyzes your data through the lens of four different CPG roles (sales manager, category manager, brand manager, retail buyer) with customizable goals
- Automated sales deck creation transforms data visualizations into branded, presentation-ready slides
- Built-in collaboration tools let you work with teammates and access Bedrock's category experts directly in the platform
Pricing
Custom
Integrations
Bedrock offers various integrations including Nielsen, SPINS, Circana/IRI, WFM, and Costco.
Bedrock vs. Daasity
Bedrock specializes in turning syndicated and retail data into sales presentations and stories for CPG brands pitching to retail buyers. Daasity offers broader omnichannel analytics that includes DTC ecommerce, Amazon, ads, and retail, giving you insights across all your sales channels.
7. Fivetran
Fivetran is a data movement platform that pulls data into your data warehouse or data lake. It's built for companies that need reliable ETL/ELT pipelines to move massive amounts of data quickly. Fivetran focuses on getting your data where it needs to go, leaving the analytics and insights to other tools.
Best for: Companies with technical teams that need enterprise-grade data pipeline infrastructure
Average rating on G2: 4.5/5
Top Features
- 700+ pre-built connectors automatically sync data from SaaS apps, databases, ERPs, and files to warehouses like Snowflake, BigQuery, and Databricks
- High-speed data movement at scale handles 500+ GB per hour with automatic schema change detection and manages 22+ million schema changes monthly
- Automated transformations prepare raw data for analytics-ready models using dbt and other transformation tools
- Custom connector SDK lets you build fully managed pipelines for niche or proprietary data sources
- Enterprise security & compliance includes SOC 1/2, GDPR, HIPAA, ISO 27001, and PCI DSS Level 1 certifications
Pricing
Free-$$$ depending on needs
Integrations
Fivetran offers 700+ connectors including Adobe Analytics, Airtable, Amazon, Shopify, Walmart Marketplace, and more. Unlike Daasity, it doesn’t plug into Nielsen or SPINS so you won’t be able to use syndicated data without workarounds.
Fivetran vs. Daasity
Fivetran is a data infrastructure tool that moves data from sources to warehouses. You still need to build your own dashboards, metrics, and analytics on top. Daasity provides the complete package with data pipelines, pre-built industry dashboards, retail syndicated data, and ready-to-use analytics in one platform.
8. Northbeam
Northbeam is a marketing attribution platform that helps DTC brands understand which ads drive revenue. It combines multi-touch attribution with media mix modeling to show you the full customer journey across all your marketing channels and reduce wasted ad spend.
Best for: DTC brands who need precise attribution and performance measurement across paid media channels
Average rating on G2: 4.7/5
Top Features
- Multi-touch attribution with infinite lookback windows to track the complete customer journey
- Media Mix Modeling (MMM+) to create flexible forecasts and budget scenarios
- Deterministic view-through attribution to measure the impact of video and impression-based campaigns
- Northbeam Apex sends your attribution data directly to ad platform algorithms (Meta, Google) to improve targeting and performance
- Ad performance measurement to provide an unbiased view of which ads are performing well compared with benchmarks
Pricing
Custom
Integrations
Northbeam offers 20+ integrations with major ad platforms including Amazon, Meta, Google Ads, Microsoft Ads, SnapChat, TikTok, and more.
Northbeam vs. Daasity
Northbeam specializes in marketing attribution and ad performance measurement, helping you optimize paid media spend. Daasity provides end-to-end analytics for your entire business that includes marketing analytics plus merchandising, inventory, customer cohorts, retail data, and profitability analysis across all channels (online and offline).
9. Triple Whale
Triple Whale is a data intelligence platform built for Shopify brands that offers attribution and analytics. With AI agents and a fully managed data warehouse, Triple Whale helps DTC brands make faster decisions across acquisition, retention, conversion, and operations.
Best for: Shopify-native DTC brands looking for automated insights
Average rating on G2: 4.5/5
Top Features
- Moby AI agents to automate complex analyses across creative performance, customer acquisition, retention campaigns, and website conversion
- Moby Chat AI data scientist answers questions in natural language, creates reports, builds forecasts, and generates insights
- Multi-model attribution suite includes pixel tracking, Marketing Mix Modeling (MMM), incrementality testing, and advanced identity resolution in one platform
- Sonar data enrichment captures additional customer emails and enriches ad platform data to improve targeting and flow revenue
- Fully managed data warehouse stores all your business data
Pricing
$
Integrations
Triple Whale offers 50+ integrations including Shopify, BigCommerce, WooCommerce, Google Ads, Amazon, and more.
Triple Whale vs. Daasity
While Triple Whale excels at AI-powered analytics for Shopify brands, Daasity offers deep insights across your entire business, including finance, operations, merchandising, and retail. Daasity is better suited for brands scaling beyond pure DTC or needing more customization across different channels.
10. Glew.io
Glew is a commerce data platform that handles everything from data ingestion to warehousing to pre-built reports. Glew makes it easy for non-technical teams across marketing, finance, operations, and merchandising to access accurate data and custom reports without coding.
Best for: Multi-brand retailers and merchants who need to aggregate data across multiple stores, channels, and platforms
Average rating on G2: 3.9/5
Top Features
- Automated ETL and data warehouse extracts, cleans, and organizes data from disparate sources
- Multi-brand and omnichannel aggregation consolidates data across multiple stores, brands, and channels into a single source of truth
- No-code custom reporting lets you create tailored reports and dashboards with a few clicks
- Department-specific analytics offers pre-built solutions for marketing, finance, operations, merchandising, inventory, and retail analytics
- Daily Snapshot emails deliver automated reports on your schedule with key metrics and insights sent directly to your inbox
Pricing
Custom
Integrations
170+ pre-built commerce integrations connect all your data sources including Shopify, Amazon, BigCommerce, TikTok Shop, POS systems, and B2B platforms in minutes
Glew vs. Daasity
Glew provides solid omnichannel data aggregation and analytics for multi-brand retailers. Daasity offers similar capabilities but adds deeper industry expertise with CPG-focused features like retail syndicated data (Nielsen/SPINS), advanced merchandising analytics, and templates built specifically for consumer brands scaling through wholesale and retail channels.
Could Daasity be the CPG Analytics Platform for You?
Get in touch today to give Daasity a try. We can’t wait to show you how Daasity unifies your data across every channel, making CPG analytics a breeze.
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