Back in 2019, the highly analytical Harper Wilde team was hungry for real-time data.
Unfortunately, there weren’t enough hours in the day for the team to pull it manually, and they were “nowhere near” able to justify the expense of an in-house data team that could build reporting and analytics from scratch.
Since partnering with Daasity, Harper Wilde has translated a “maniacal” focus on the data, analytics, and reporting that Daasity provides into greater organizational alignment and profitable growth.
Teams across the organization have actively incorporated Daasity into their reporting and workflows as part of their plan to become the “next market leader in intimates.”
Fundamental to Harper Wilde’s growth has been successfully identifying ways to extend lifetime value, which they have done using Daasity’s dedicated visualizations, such as the LTV by First Order SKU explore.
One of Harper Wilde’s company-wide goals has centered around order volume, specifically units per transaction (UPT), as they expand their product catalog and keep more customers comfy in garments beyond bras.
For instance, a corporate goal was to increase underwear UPT by half a unit, as underwear is a new product class:
Additionally, teams have been able to think with greater nuance about bundling:
They are also able to answer previously unanswerable questions to help guide merchandising decisions. For example:
Underpinning Harper Wilde’s growth has been a rock-solid operations team, backed by data at every step of the way:
This has translated directly into cost savings when something goes awry:
An underappreciated set of challenges among organizations that prevent them from being truly data-driven is the inability to align around language and definitions in the business.
With Daasity, Harper Wilde has been able to address these challenges—including one that, upon first glance, seems simple.