Who Gives A Crap Wipes Away Data Work, Eloo-vates LTV with Daasity
How WGAC has leveraged Daasity for a robust, company-wide data strategy
Because Daasity consolidates data across several sales and marketing channels, we bring better data to every decision.
-Jehan Ratnatunga, Co-Founder & VP of Strategy and Digital Product at Who Gives A Crap
+20% LTV Compared to Cohorts Acquired Pre-Daasity
50% hours Saved on Manual Data Work
Wholesale Expansion Facilitated by Data
Data Challenges
Before working with Daasity, the humanitarian-driven Who Gives A Crap (WGAC) team managed their data and analytics mostly in spreadsheets. Aggregated reporting was time-consuming, and deeper analytics, such as calculating LTV, were entire (even-more-time-consuming) projects. As a result, they couldn’t base decisions on up-to-date data and their analytics team couldn’t focus on actual analytics.
Our analytical team spent at least half their time collating data. Now, most of that is automated, and with the extra time, we can address and analyze things that we couldn’t have before.
-Jehan Ratnatunga
Data Solutions
Over the three-and-a-half years since partnering with Daasity, multiple teams at WGAC have leveraged reporting and analytics to drive their rapidly expanding international business forward:
- Finance: Analyzing cohort health, forecasting future reorders, revenue, and stock needs
- Marketing: Daily reporting, understanding multichannel spend, CPAs, attribution, and tracking performance to plan
- Customer Insights and Strategy: Frequent ad hoc analyses, comparing the performance of version SKUs, drilling down on AOV movements and basket size, analyzing at LTV for different groups of customers
- Digital: Slice and dice conversion data, help explain movements, decisions around subscription
Understanding subscriber LTV has allowed us to make many decisions around our subscription offering, and over the last few years, it’s gone from a smaller and hidden portion of our acquisition flow to a more prominent part because we know customers really like it. That has huge ramifications over time.
-Jehan Ratnatunga
The Results
With a centralized source of data, plus the ability to run deep analytics across the org, WGAC has made data-driven decisions the de facto, which have, in turn, helped to “uncrap” the world. Keep an eye on this team–their new, plastic-free, shower products sister brand, Good Time, has launched (they’re leveraging Daasity, too).
Our LTV for our recent cohorts has increased by approximately 15-20% compared to the cohorts from a few years ago, just before our partnership began. One of the crucial factors that contributed to this growth is our ability to access data with Daasity.
-Jehan Ratnatunga
20%
Increase in LTV Compared to Cohorts Acquired Pre-Daasity
20%
Increase in LTV Compared to Cohorts Acquired Pre-Daasity
50%
Hours Saved on Manual Data Work
50%
Hours Saved on Manual Data Work
Wholesale
Expansion Facilitated by Data
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
