Amazon SEO in 2023 | Best Practices, Tips & Common Mistakes

Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.

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Analyzing Amazon Prime Day Data for Sellers: A Checklist

The only thing more important than Prime Day is analyzing Prime Day... So, next Prime Day will even better. Here's your post-mortem guide.

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Amazon Advertising: Ad Types and How to Approach Your Strategy [2023]

Looking to learn about Amazon advertising from an expert? Amazon marketing veteran Dave O’Brien guides you through Amazon ad types and shares tips on building an Amazon ad strategy.

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How to Extract Your Amazon Seller Central Data [Updated 2023]

Merchants trying to extract their Amazon Seller Central data face a unique set of challenges: here is everything to be aware of as you work on building a single source of truth around Amazon data.

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The 2023 Seller’s Guide to Amazon Metrics and Amazon Reports

Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.

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The Amazon Analytics and Data Launchpad

Everything you need to know about Amazon analytics and data? Well, it's right here.

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The Guide to Amazon Selling Partner API Updates

Do you know if your Amazon business will be impacted by the upcoming Amazon Selling Partner API (SP-API) updates and new data policies and procedures? Make sure you’re prepared so you don’t lose access to Amazon store data.

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An eCommerce Analytics Challenge: Combining Amazon Data and Shopify Data

Understanding the differences between Amazon data and Shopify data (and what it takes to combine them into a single data stream) is key to successfully scaling your brand and staying on top of your eCommerce analytics. Here's what you need to know to start digging into Amazon data, and how to approach combining the data sources.