You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what last-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.
Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.
At Daasity, we are frequently asked about the difference between Customer Data Platforms and Analytics platforms, and the impact each can have on an eCommerce business. In this piece, we break down what you need to know about each and how best to pick the tool that will most benefit your business.
Learn pro insights from Amazon veterans at growing data-centric companies (Marketplace Valet, 5.11 Tactical, and Carpe) to help you develop a sophisticated and optimized Amazon business.
For eCommerce merchants, choosing the right Cloud Data Warehouse can be a daunting task. Here’s a guide to Snowflake, BigQuery, and Redshift to help you make the right choice.
Streamlining data with a data analytics stack is crucial for an eCommerce brand, and we explain everything you need to know to start building your own stack from scratch.