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Metrics

The Complete Guide to ROAS [2022] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Complete guides

Zero-Party Data [2022] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Complete guides

First-Party Data [2022] | Definition, Examples, Segmentation

First-party data is vital to success in 2022, and the brands that don't collect it, track it, and leverage it will not last. Learn how FPD works and how to leverage it for growth.

Complete guides

LTV:CAC Ratio [2022 Guide] | Benchmarks, Formula, Tactics

Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.

Complete guides

Landed Cost | Complete Guide for 2022

Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every eCommerce brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.

Complete guides

The Authoritative eCommerce Terms Glossary

It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.

Complete guides

Serious RFM Marketing: Advanced Segmentation for All

RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.

Complete guides

Complete Guide to Customer Lifetime Value in 2022

If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your eCommerce business healthy in the long term.

Complete guides

Gross Merchandise Value (GMV) in 2022

Gross Merchandise Value (GMV) is an important metric for tracking sales growth, though it's not as frequently covered in eCommerce metrics pieces. To remedy the gap, we've put together a complete guide to GMV.

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