First-party data is vital to success in 2022, and the brands that don't collect it, track it, and leverage it will not last. Learn how FPD works and how to leverage it for growth.
What is Reverse ETL? It’s the infrastructure and process to get data OUT of a warehouse (the opposite of ETL) and the key to a complete eCommerce data system. Here's your guide to the cutting edge data technology.
In this guide, we dive into how brands can analyze their BFCM data to understand their customers, drive product and inventory strategy, and optimize their marketing campaigns.
Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.
It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.
The only thing more important than Prime Day is analyzing Prime Day... So, next Prime Day will even better. Here's your post-mortem guide.
Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
Subscriptions are the fastest-growing area of eCommerce, and analyzing subscription data can be a tricky affair. But it doesn't have to be. Consider this your launching pad for every metric and analysis in the subscriptionsphere.
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.