All
Blogs
Videos
Playbooks
Webinars

Complete guides

Google
Operations
Retail Metrics
Most Popular
News + Trends
Getting Started
Holidays
Complete guides
iOS Updates
Marketing
Daasity News
Metrics
Shopify
Amazon
Data Playbooks
Daasity Events
Insights
Show all
Hide all
All
Metrics

Gross Margin: The Authoritative Guide [2023]

Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.

Complete guides

What is Customer Profitability Analysis? | Complete Guide

“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.

Complete guides

Zero-Party Data [2023] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Metrics

The Complete Guide to ROAS [2022] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Complete guides

Defining, Targeting, and Retaining High-Value Customers

Nt all customers are created equal. Some are going to be worth a lot more to your brand than others. These folks, your high-value customers, are the backbone of any successful business, which is why it's critical to identify them and cultivate a happy, long-term relationship. 

Complete guides

Landed Cost | Complete Guide for 2023

Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.

Complete guides

The Authoritative eCommerce Terms Glossary

It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.

Complete guides

Complete Google Analytics 4 (GA4) Setup | Switching from Universal Analytics

Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.

Complete guides

Customer Lifetime Value: The Authoritative Guide [Updated for 2023]

If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.

Stay Data-Driven.

Get tactical insights delivered to your inbox.

Let’s Talk About Your Data

Discover how Daasity can help your business grow with a free consultation.

1,600+ of Shopify’s fastest growing brands trust their data with Daasity.