Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.
First-party data is vital to success in 2022, and the brands that don't collect it, track it, and leverage it will not last. Learn how FPD works and how to leverage it for growth.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.
Stay Data-Driven.
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