How To Combine A Retail Calendar With Retail Sales Data
How often have you heard retailers, restaurants, or other companies talk about “comp” sales? In retail, comparable store sales indicate the performance of a company based on sales from the previous period. For many, this happens quarterly or even monthly, and outlines how a store is performing year over year. However, year over year performance can be misleading if calculated incorrectly, which is why the use of a retail calendar is so important.
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