The iCloud Private Relay Guide for eCommerce Brands

iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.

Metrics

The Complete Guide to ROAS [2022] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

News + Trends

eCommerce Advertising: Moving Beyond Facebook

Peer into Daasity’s crystal ball… and learn about what we think are near-term solutions for the eCommerce advertising hole left by Facebook. And some interesting tactics to track that might shape the future of digital marketing.

iOS Updates

What iOS 16 Means for Your Marketing According to Experts

iOS 16 was released on September 12, 2022, and iOS 16.2 is expected in mid-December. What impact has iOS 16 had on marketing performance so far? And how are top marketers handling it? Keep reading to get the lowdown on iOS 16 and find out what you can do to future-proof your brand against Apple’s tough stance on privacy.

Google

Changes to GA4 Default Channel Groupings (vs. Universal Analytics)

Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.

Marketing

Marketing Efficiency Ratio (MER) | Definition, Calculation, Examples [2023]

MER has become a hot topic in the eCommverse—but how does it work? How does it fit into financial planning and forecasting? We'll explain.

Data Playbooks

Prevent Churning HVCs

Identify High Value Customers (HVCs) who are at risk of churning and create automated flows to motivate customers to purchase again before they pass the “lapse point” and are unlikely to purchase again from your brand.

Marketing

Spring Marketing Ideas for eCommerce Brands

Get inspired with some fresh spring marketing ideas: the holidays, imagery, and fresh design that spring inspires. But also take a strategic approach to leveraging your data. It’s your best competitive advantage!

Data Playbooks

Motivating Multi-Buyers

Target Multi-Buyers to increase their purchasing frequency turning these high potential customers into High Value Customers.

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