Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.
MER has become a hot topic in the eCommverse -- but how does it work? How does it fit into financial planning and forecasting? We'll explain.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
First-party data is vital to success in 2022, and the brands that don't collect it, track it, and leverage it will not last. Learn how FPD works and how to leverage it for growth.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.
Figuring out how to do marketing attribution can be a head-scratcher. However, understanding different attribution models and applying some best practices can help simplify the process so you can use it for insights for a more effective marketing spend.
What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.