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Metrics

The Complete Guide to ROAS [2022] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Complete guides

First-Party Data [2022] | Definition, Examples, Segmentation

First-party data is vital to success in 2022, and the brands that don't collect it, track it, and leverage it will not last. Learn how FPD works and how to leverage it for growth.

News + Trends

eCommerce Advertising: Moving Beyond Facebook

Peer into Daasity’s crystal ball… and learn about what we think are near-term solutions for the eCommerce advertising hole left by Facebook. And some interesting tactics to track that might shape the future of digital marketing.

Complete guides

Serious RFM Marketing: Advanced Segmentation for All

RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.

Complete guides

Multi-Touch Attribution in 2022 | Models, Tactics, and Setup

Multi-touch attribution is critical for understanding your true marketing costs and building a healthy business over the long term. Learn how to choose a multi-touch attribution model that’s right for you.

iOS Updates

The iCloud Private Relay Guide for eCommerce Brands

iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.

Marketing

Marketing Efficiency Ratio (MER) | Definition, Calculation, Examples [2022]

MER has become a hot topic in the eCommverse -- but how does it work? How does it fit into financial planning and forecasting? We'll explain.

Complete guides

The Authoritative Guide to TikTok Marketing

Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.

Marketing

Spring Marketing Ideas for eCommerce Brands

Get inspired with some fresh spring marketing ideas: the holidays, imagery, and fresh design that spring inspires. But also take a strategic approach to leveraging your data. It’s your best competitive advantage!

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