Data-Driven Attribution is a new, dynamic attribution model that GA4 is introducing. For the lowdown on it and other elements of attribution in GA4, we’ve put together this guide.

Complete Google Analytics 4 (GA4) Setup | Switching from Universal Analytics

Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.

Google

Changes to GA4 Default Channel Groupings (vs. Universal Analytics)

Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.

Complete guides

How to Export Data from GA4 to BigQuery [2023]

Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.

Google

Understanding Sessions in GA4 [2023]

An important element of leveraging GA4 appropriately is understanding how sessions are tracked. We’ve put together this guide to cover Sessions, how they’re defined in GA4, and how they will change your reporting.

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Understanding Data-Driven Attribution in GA4 [2023]

Complete Google Analytics 4 (GA4) Setup | Switching from Universal Analytics

Changes to GA4 Default Channel Groupings (vs. Universal Analytics)

How to Export Data from GA4 to BigQuery [2023]

Understanding Sessions in GA4 [2023]

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