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Metrics

What is Repurchase Rate? Calculating, Understanding Improving RPR [2022]

In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.

Complete guides

Zero-Party Data [2022] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Complete guides

LTV:CAC Ratio [2022 Guide] | Benchmarks, Formula, Tactics

Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.

Complete guides

Complete Guide to Customer Lifetime Value in 2022

If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your eCommerce business healthy in the long term.

Complete guides

Cost Per Order (CPO) Guide | Updated for 2022

In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.

Metrics

Cost Per Acquisition (CPA) Guide | Updated for 2022

Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.

Amazon

How to Extract Your Amazon Seller Central Data

eCommerce merchants trying to extract their Amazon Seller Central data face a unique set of challenges: here is everything to be aware of as you work on building a single source of truth around Amazon data.

Marketing

Click Attribution: Types of Models & Attribution Strategy

What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.

Metrics

CPO, CPA, or ROAS: Which is a better eCommerce KPI?

What is the difference between CPO and CPA? The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer.

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