You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your eCommerce business healthy in the long term.
Learn all about Average Order Value (AOV): what it is, how to calculate it, ways to increase it, and why you actually have control over your brand's AOV.
In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.
Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.