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Complete guides

Zero-Party Data [2022] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Complete guides

LTV:CAC Ratio [2022 Guide] | Benchmarks, Formula, Tactics

Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.

Complete guides

Complete Guide to Customer Lifetime Value in 2022

If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your eCommerce business healthy in the long term.

Metrics

Average Order Value [2022] | 14 Tactics to Increase AOV

Learn all about Average Order Value (AOV): what it is, how to calculate it, ways to increase it, and why you actually have control over your brand's AOV.

Metrics

What is Repurchase Rate? Calculating, Understanding, Improving RPR [2022]

In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.

Metrics

Cost Per Acquisition (CPA) Guide | Updated for 2022

Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.

Metrics

What is Contribution Margin? | A Complete Guide [2022]

What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.

Complete guides

Cost Per Order (CPO) Guide | Updated for 2022

In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.

Amazon

How to Extract Your Amazon Seller Central Data

eCommerce merchants trying to extract their Amazon Seller Central data face a unique set of challenges: here is everything to be aware of as you work on building a single source of truth around Amazon data.

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