“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.
Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.
Merchants trying to extract their Amazon Seller Central data face a unique set of challenges: here is everything to be aware of as you work on building a single source of truth around Amazon data.
In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.
Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.
What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.