All
Blogs
Videos
Playbooks
Webinars

Most Popular

BigCommerce
Google
Operations
Retail Metrics
Most Popular
News + Trends
Getting Started
Holidays
Complete guides
iOS Updates
Marketing
Daasity News
Metrics
Shopify
Amazon
Data Playbooks
Daasity Events
Insights
Show all
Hide all
All
Complete guides

What is Customer Profitability Analysis? | Complete Guide

“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.

Metrics

Cost Per Acquisition (CPA) Guide | Updated for 2023

Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.

Amazon

How to Extract Your Amazon Seller Central Data [Updated 2023]

Merchants trying to extract their Amazon Seller Central data face a unique set of challenges: here is everything to be aware of as you work on building a single source of truth around Amazon data.

Metrics

What is Repurchase Rate? Calculating, Understanding, Improving RPR [2023]

In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.

Metrics

Average Order Value [2023] | 15 Tactics to Increase AOV

Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!

Complete guides

Cost Per Order (CPO) Guide | Updated for 2023

In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.

Metrics

What is Contribution Margin? | A Complete Guide [2022]

What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.

Complete guides

Customer Lifetime Value: The Authoritative Guide [Updated for 2023]

If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.

Marketing

Click Attribution: Types of Models & Attribution Strategy

What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.

Stay Data-Driven.

Get tactical insights delivered to your inbox.

Let’s Talk About Your Data

Discover how Daasity can help your business grow with a free consultation.

1,600+ of Shopify’s fastest growing brands trust their data with Daasity.