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Metrics

Gross Margin: The Authoritative Guide [2023]

Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.

Metrics

The Complete Guide to ROAS [2022] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Metrics

What is Repurchase Rate? Calculating, Understanding, Improving RPR [2023]

In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.

Complete guides

Landed Cost | Complete Guide for 2023

Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.

Metrics

Average Order Value [2023] | 15 Tactics to Increase AOV

Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!

Marketing

Marketing Efficiency Ratio (MER) | Definition, Calculation, Examples [2023]

MER has become a hot topic in the eCommverse—but how does it work? How does it fit into financial planning and forecasting? We'll explain.

Complete guides

Customer Lifetime Value: The Authoritative Guide [Updated for 2023]

If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.

Complete guides

LTV:CAC Ratio [2023 Guide] | Benchmarks, Formula, Tactics

Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.

Amazon

The 2022 Seller’s Guide to Amazon Metrics and Amazon Reports

Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.

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