Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.
Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.
There can be only one authoritative guide to eCommerce analytics: this is it. We cover a dozen metrics, fundamental questions to answer, and eCommerce analytical strategies for brands.
Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.
Operations are just as critical to your eCommerce business as marketing, customer service, and finance. Learn nine key operations metrics you can use to optimize Operations and inventory and make your business more profitable.
In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.
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