Let's dive into why KPIs are so crucial for business growth, and the four characteristics all great KPIs share.
Discover the top metrics that enable CPG companies to evaluate performance across key business areas.
Looking to scale your CPG channels? Leverage these data-based strategies to drive significant growth.
Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your brand healthy in the long term.
Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.
There can be only one authoritative guide to eCommerce analytics: this is it. We cover a dozen metrics, fundamental questions to answer, and eCommerce analytical strategies for brands.
Stay Data-Driven.