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Complete guides

eCommerce Analytics: The Only Authoritative Guide

There can be only one authoritative guide to eCommerce analytics: this is it. We cover a dozen metrics, fundamental questions to answer, and eCommerce analytical strategies for brands.

Metrics

Cost Per Acquisition (CPA) Guide | Updated for 2023

Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.

Metrics

9 Operations Metrics to Keep Your eCommerce Business Booming

Operations are just as critical to your eCommerce business as marketing, customer service, and finance. Learn nine key operations metrics you can use to optimize Operations and inventory and make your business more profitable.

Metrics

What is Repurchase Rate? Calculating, Understanding, Improving RPR [2023]

In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.

Amazon

The 2023 Seller’s Guide to Amazon Metrics and Amazon Reports

Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.

Metrics

The Complete Guide to ROAS [2023] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Metrics

6 Key eCommerce Metrics You Need to Guide Your Brand’s Growth 

You have the data—are you using it to your advantage? Learn best practices on how to leverage six key eCommerce metrics to keep your DTC business on track.

Metrics

The 11 Must-Track eCommerce Metrics for Data-Driven Brands

In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.

Metrics

Average Order Value [2023] | 15 Tactics to Increase AOV

Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!

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