You have the data—are you using it to your advantage? Learn best practices on how to leverage six key eCommerce metrics to keep your DTC business on track.
In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.
Learn how to calculate average revenue per customer (ARPC), an important high-level metric to keep tabs on your eCommerce subscription business’ health.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
MER has become a hot topic in the eCommverse—but how does it work? How does it fit into financial planning and forecasting? We'll explain.
Learn everything you need to know about email click-through rate: how to calculate it, and why it matters for your brand. Learn industry insights, best practices, and how to best apply these to your own email marketing strategy.
Stay Data-Driven.