Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
What is Reverse ETL? It’s the infrastructure and process to get data OUT of a warehouse (the opposite of ETL) and the key to a complete eCommerce data system. Here's your guide to the cutting edge data technology.
Your reviews data just got better. Daasity and Okendo have teamed up to enable consumer brands to better analyze customer reviews and turn them into powerful, strategic insights for business growth.
In this guide, we dive into how brands can analyze their BFCM data to understand their customers, drive product and inventory strategy, and optimize their marketing campaigns.
The holiday season is the most lucrative time of the year for retailers. However, the surge in sales also means a higher volume of product returns. Returns diminish your brand’s profit margin, present a logistical challenge, and have the potential to infuriate customers. However, returns can also be an unexpected revenue channel for your brand.
You don’t have to make customer segmentation a complex endeavor, but you should have a segmentation strategy for your holiday marketing. Learn tips and key considerations for effective customer segmentation that will bring you results.
We're honored to have been included in Inc.'s award list for B2B firms. Here's the official announcement!
In the pursuit of analytics and reporting, don't bet the brand on Excel or GSheets. We've see the pain it causes every day.
Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.