Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.
“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.
iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
Data-Driven Attribution is a new, dynamic attribution model that GA4 is introducing. For the lowdown on it and other elements of attribution in GA4, we’ve put together this guide.
Peer into Daasity’s crystal ball… and learn about what we think are near-term solutions for the eCommerce advertising hole left by Facebook. And some interesting tactics to track that might shape the future of digital marketing.
Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.