Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest DTC insights, news, and guides to accelerate your brand’s growth.
We’re here to help brands with high-and-getting-higher CPAs on Facebook and weakened Lookalike Audiences. The best tool at your disposal is (drumroll:) your own data. Learn how.
Got the post-holiday eCommerce blues? Learn best practices for retention marketing and boost your eCommerce revenue after the holiday rush.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
You don’t have to make customer segmentation a complex endeavor, but you should have a segmentation strategy for your holiday marketing. Learn tips and key considerations for effective customer segmentation that will bring you results.
Figuring out how to do marketing attribution can be a head-scratcher. However, understanding different attribution models and applying some best practices can help simplify the process so you can use it for insights for a more effective marketing spend.
Get ready to boost your eCommerce holiday revenue with this round-up of eCommerce holiday tips from experts and industry veterans.
Give yourself the true gift that will keep on giving during the 2021 eCommerce holiday season: an optimized eCommerce budget. You may think you’ve accounted for all your major costs, but things are different this year and warrant taking a second look.
There are three types of Amazon ads that eCommerce brands can leverage in their marketing: Sponsored Brand Ads, Sponsored Product Ads, and Sponsored Displays. Learn about the use cases for each and how they can help your marketing plan.