Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.
Confused about all the Amazon terminology and abbreviations out there? Look no further: we compiled everything an eCommerce brand needs to know.
As we wave farewell to 2020, Daasity CEO, Dan LeBlanc reflects back on the past year and shares a few predictions for what's to come. Read on for insights to help you accelerate with confidence towards the road ahead.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
Learn all about Average Order Value (AOV): what it is, how to calculate it, ways to increase it, and why you actually have control over your brand's AOV.
Stay Data-Driven.
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