Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Get inspired with some fresh spring marketing ideas: the holidays, imagery, and fresh design that spring inspires. But also take a strategic approach to leveraging your data. It’s your best competitive advantage!
“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.
Learn which key metrics DTC brands should track to optimize customer support performance and how CX analytics can help guide how to improve customer experience.
“How are sales this month?” This seems like a straightforward, simple-to-answer question, especially with so much data and tools right at our fingertips. If you are an omnichannel retailer, which most are, this question probably takes some time to answer.
At Daasity, we are frequently asked about the difference between Customer Data Platforms and Analytics platforms, and the impact each can have on an eCommerce business. In this piece, we break down what you need to know about each and how best to pick the tool that will most benefit your business.
Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.
It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.
The only thing more important than Prime Day is analyzing Prime Day... So, next Prime Day will even better. Here's your post-mortem guide.