Gross Merchandise Value (GMV) is an important metric for tracking sales growth, though it's not as frequently covered in eCommerce metrics pieces. To remedy the gap, we've put together a complete guide to GMV.
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what last-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.
Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.
Everything you need to know about Amazon analytics and data? Well, it's right here.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.
Bundling products to increase AOV and LTV is most successful when driven by data. Keep reading to learn how to leverage data and analytics to create strategic product bundles your customers will love.
Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.
Understanding the differences between Amazon data and Shopify data (and what it takes to combine them into a single data stream) is key to successfully scaling your brand and staying on top of your eCommerce analytics. Here's what you need to know to start digging into Amazon data, and how to approach combining the data sources.
Stay Data-Driven.