Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.
Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.
RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.
Looking to build an ELT pipeline from scratch for your eCommerce brand? We’ve done it, and we know the challenges. Here’s how you would approach the process.
For eCommerce merchants, choosing the right Cloud Data Warehouse can be a daunting task. Here’s a guide to Snowflake, BigQuery, and Redshift to help you make the right choice.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.
Stay Data-Driven.