What is Last-Click Attribution?
Last-click attribution is a marketing attribution model that assigns 100% of the credit for a sale to the last known channel that a user clicked through. It is the most commonly used attribution model among eCommerce brands.
![First-Click vs. Last-Click Attribution diagram](https://cdn.prod.website-files.com/5f4fbbb40f2332fd34e3bec5/615c789fdf51a65c26889e0d_first%20click%20attribution%20vs.%20last%20click%20attribution.png)
For more on last-click attribution, here's Daasity CEO Dan LeBlanc:
Head over here for a detailed explanation of click attribution.