What is Last-Click Attribution?

Last-click attribution is a marketing attribution model that assigns 100% of the credit for a sale to the last known channel that a user clicked through. It is the most commonly used attribution model among eCommerce brands.

First-Click vs. Last-Click Attribution diagram

For more on last-click attribution, here's Daasity CEO Dan LeBlanc:

Head over here for a detailed explanation of click attribution.

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