Guides, explainers, news, and walkthroughs on all things eCommerce.
The Daasity integration with SKIO enables advanced analytics to drive your subscription business forward.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Learn a ton of strategies and tips to keep your email marketing game strong and successful, even in the face of iOS 15.
Understanding Google Analytics for eCommerce is a critical piece of your data analytics puzzle, but getting it right can be puzzling. Here’s a guide to help you make the most of it for a holistic and accurate picture of your performance.
Learn about how to mitigate the impacts of Apple’s iOS 14 update to ensure continuity in analytics and reporting, as well as how to enable your DTC brand to analyze Facebook ad performance and other platform data as data privacy increases.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
A critical marketing strategy for increasing eCommerce revenue you can’t afford to ignore is conversion funnel analysis—analyzing solutions for improved UI and UX at 5 key stages customers go through on their path to purchase.
Still struggling from the effects of the iOS 14 update? We’ve collected tips from marketing experts to help your brand combat the changes and continue to grow.
There’s a strong case to be made that your first data analytics hire should be an analyst.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
iOS 16 was released on September 12, 2022, and iOS 16.2 is expected in mid-December. What impact has iOS 16 had on marketing performance so far? And how are top marketers handling it? Keep reading to get the lowdown on iOS 16 and find out what you can do to future-proof your brand against Apple’s tough stance on privacy.
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