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BFCM 2023 is coming in fast. We've sourced some tips from our team + friends to help you stay on course and have your best BFCM yet.
There are three types of Amazon ads that eCommerce brands can leverage in their marketing: Sponsored Brand Ads, Sponsored Product Ads, and Sponsored Displays. Learn about the use cases for each and how they can help your marketing plan.
In this guide, we dive into how brands can analyze their BFCM data to understand their customers, drive product and inventory strategy, and optimize their marketing campaigns.
You have the data—are you using it to your advantage? Learn best practices on how to leverage six key eCommerce metrics to keep your DTC business on track.
Ready to find D2C investors willing to invest in your brand? Here are the 10 metrics to focus on to show why your brand is worth investing in.
There are many important eCommerce metrics to track when running a business or managing a store. In addition to visits, conversion rate (CVR), and average order value (AOV), here are a few less commonly discussed metrics that should be incorporated into your eCommerce performance analytics.
For most brands, marketing and ad spend are significant cost centers for the business, so understanding how those dollars are working for you is paramount to ensuring your success.
Stay Data-Driven.