The Complete eCommerce, Retail and Data Glossary
Your go-to guide for navigating the world of eCommerce, retail, and analytics
Drowning in acronyms? Confused by conversion rates? Whether you're a seasoned eCommerce pro or just getting started with data analytics, this glossary breaks down the essential terms you need to know to grow your consumer brand.From data pipelines to customer lifetime value, we've compiled the most important eCommerce and analytics terms in one place, with clear, practical definitions that actually make sense.
No more guessing what your marketing team means when they talk about "attribution models" or wondering if you should care about your "cohort analysis."
How to Use This Glossary
You’ll find everything organized into three main categories:
Pro tip: Use Ctrl+F (PC) or Cmd+F (Mac) to quickly find any term. Bolded terms have their own definitions elsewhere in the glossary.
The technical backbone that powers your insights, from ETL pipelines and APIs to KPIs and advanced analytics techniques that turn raw data into actionable intelligence.
Everything you need to run and optimize your brand’s online presence, from A/B testing and email marketing to conversion optimization and customer acquisition strategies.
The metrics, data sources, and analytical frameworks that drive success in physical retail stores like Walmart and Target.
Ready to decode the language of modern commerce? Let's dive in.
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