What is Average Unit Retail (AUR)?

Average Unit Retail is a measurement of the average selling price of an item.

Here's Sean Corson, Daasity's Chief Analytics Officer and Co-Founder for more:

Average Unit Retail Formula

To calculate Average Unit Retail, divide the net sales of a product by the # of units sold (of the same product):

Remember that when you plug your data into a formula, you must be using data from the same time period. Otherwise, the calculation/metric will be inaccurate.

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