Guides, explainers, news, and walkthroughs on all things eCommerce.
The Daasity integration with SKIO enables advanced analytics to drive your subscription business forward.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Who Gives a Crap and Intelligent Blends, both rapidly growing DTC merchants, realize the value of using data to say, “I do” to their customers. Here are their stories along with some actionable customer retention tactics that increase LTV and engagement.
At Daasity, we are frequently asked about the difference between Customer Data Platforms and Analytics platforms, and the impact each can have on an eCommerce business. In this piece, we break down what you need to know about each and how best to pick the tool that will most benefit your business.
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.
What is the difference between CPO and CPA? The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer.
Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.
What Is A Conversion Funnel? A conversion funnel, also referred to as a site funnel, is the path to purchase in an eCommerce store or site. In some ways, it can be compared to the traditional marketing funnel, but different than a traditional funnel, most of the steps are occurring on your site.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
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