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Understanding the differences between Amazon data and Shopify data (and what it takes to combine them into a single data stream) is key to successfully scaling your brand and staying on top of your eCommerce analytics. Here's what you need to know to start digging into Amazon data, and how to approach combining the data sources.
For eCommerce merchants, choosing the right Cloud Data Warehouse can be a daunting task. Here’s a guide to Snowflake, BigQuery, and Redshift to help you make the right choice.
What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.
BNPL has exploded in recent years due to its convenience for customers. On the brand side, it's shown to increase CTR, AOV, and boost customer experience. But should you rush in to implement it? Here's everything you need to know
Looking to build an ELT pipeline from scratch for your eCommerce brand? We’ve done it, and we know the challenges. Here’s how you would approach the process.
Partnering with experts is a fast and effective way to become more data-driven. Let’s jump into the key benefits of working with a data analytics agency:
Forecasting is the most important exercise you can do to understand how your business is working, anticipate challenges, and test what levers you can pull to hit your revenue and sales goals.
Stay Data-Driven.