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Mastering Unified Commerce

What is Contribution Margin? | A Complete Guide [2022]

Time Between Orders: The Marketing Personalization Metric

Mastering Unified Commerce

Understanding CPO vs CPA

The 2023 Seller’s Guide to Amazon Metrics and Amazon Reports

Serious RFM Marketing: Advanced Segmentation for All

Customer Relationship Stories, Vol. 1: Two Merchants, Two Tales of Retention

Data-Driven Decision Making

Building an Commerce ELT Pipeline from the Ground Up

A Beginner’s Guide to Google Analytics

Marketing Efficiency Ratio (MER) | Definition, Calculation, Examples [2023]

Mastering Unified Commerce

4 Key Marketing Concepts to Nail Your Strategy & Grow Your Business

eCommerce Advertising: Moving Beyond Facebook

The Authoritative eCommerce Terms Glossary

Seasonal Success Strategies

6 BIG trends in Data 2020

Elevating eCommerce: Session 5 — Influencer Marketing Strategy

Target Top 20% of Customers

Complete Google Analytics 4 (GA4) Setup | Switching from Universal Analytics

Elevating eCommerce: Session 3 — Build your List

Amazon SEO in 2023 | Best Practices, Tips & Common Mistakes

How to Leverage UTM Codes for More Effective Marketing

Conversion Funnel: How to Build, Analyze & Optimize

How to Navigate the Apple iOS 15 Update

Average Order Value [2023] | 15 Tactics to Increase AOV

Seasonal Success Strategies

Summertime Prep Recap: Session 1 — Are You Ready for Vacation?

Mastering Unified Commerce

Defining LTV and 3 Ways to Leverage It

eCommerce Predictions for 2022: Insights from the Experts

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