Data Gotcha Video — CPO vs CPA

In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, explains the difference between CPO vs CPA (cost per order vs cost per acquisition). Learn why these metrics are commonly mixed up and when to use each of them in your data analytics.

CPO vs CPA

Cost per order is simply the average amount of money a company spends to get anyone to purchase, while cost per acquisition is the average amount of money a company spends to get someone new to purchase.

Here's Sean on when to use each metric and a few things to be aware of when you're using CPO and CPA:

CPO Formula

cpo formula is marketing cost divided by # of orders

CPA Formula

cpa formula is marketing cost divided by new customers acquired

More on CPO and CPA

For an article on CPO, CPA, and ROAS (and to learn what a good CPO is) head over here.