Guides, explainers, news, and walkthroughs on all things eCommerce.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.

Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.

Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.

“How are sales this month?” This seems like a straightforward, simple-to-answer question, especially with so much data and tools right at our fingertips. If you are an omnichannel retailer, which most are, this question probably takes some time to answer.

What is email open rate? This metric has been changed and severely impacted by Apple's iOS 15 update. Learn about what happened and what you should do.
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Learn everything you need to know about email click-through rate: how to calculate it, and why it matters for your brand. Learn industry insights, best practices, and how to best apply these to your own email marketing strategy.

It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.

In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.
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