Guides, explainers, news, and walkthroughs on all things eCommerce.
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How often have you heard retailers, restaurants, or other companies talk about “comp” sales? In retail, comparable store sales indicate the performance of a company based on sales from the previous period. For many, this happens quarterly or even monthly, and outlines how a store is performing year over year. However, year over year performance can be misleading if calculated incorrectly, which is why the use of a retail calendar is so important.
You don’t have to make customer segmentation a complex endeavor, but you should have a segmentation strategy for your holiday marketing. Learn tips and key considerations for effective customer segmentation that will bring you results.
You have the power—your eCommerce data—to find the insights you need to inform your BFCM and holiday eCommerce strategy and make 2021 a sales season for the record books.
Should you hire an in-house analyst or a data agency? Both options have advantages and disadvantages.
Give yourself the true gift that will keep on giving during the 2021 eCommerce holiday season: an optimized eCommerce budget. You may think you’ve accounted for all your major costs, but things are different this year and warrant taking a second look.
Gross Merchandise Value (GMV) is an important metric for tracking sales growth, though it's not as frequently covered in eCommerce metrics pieces. To remedy the gap, we've put together a complete guide to GMV.
Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.
Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.
Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.
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