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Still struggling from the effects of the iOS 14 update? We’ve collected tips from marketing experts to help your brand combat the changes and continue to grow.

There’s a strong case to be made that your first data analytics hire should be an analyst.

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

iOS 16 was released on September 12, 2022, and iOS 16.2 is expected in mid-December. What impact has iOS 16 had on marketing performance so far? And how are top marketers handling it? Keep reading to get the lowdown on iOS 16 and find out what you can do to future-proof your brand against Apple’s tough stance on privacy.

We’re excited to announce that Daasity and Shopify Plus are partnering up for the good of data-driven ecommerce brands everywhere!

Standardizing your UTM codes may seem like a slog, but it should be a top priority if you want to improve the effectiveness of your digital marketing strategy using reliable data.

A quick guide to Units Per Transaction, a common commerce metric and KPI.
Stay Data-Driven.