Units per transaction (abbreviated as UPT and also known as units per order) is a common metric and KPI used by commerce brands that measures the average units sold per customer, per transaction.
UPT can be used to track the effectiveness of various sales channels and marketing efforts. For example, analyzing UPT for different product categories or campaigns can help a business determine which products or campaigns are driving the most sales.
Additionally, by comparing UPT across different channels, such as organic search, social media, email marketing, and paid advertising, a business can identify which channels are most effective in driving sales volume.
How to Calculate Units Per Transaction
Units per transaction can be calculated by simply dividing the number of total units sold (over a particular time period) by the total number of valid orders placed over a particular time period:
Tracking Units Per Transaction with Daasity
Merchants leveraging the Daasity platform can track UPT out-of-the-box as part of our Orders & Revenue Dashboard. At Daasity, we refer to the metric by its alternate name, units per order.
Check out a couple of our most popular metrics articles:
->Authoritative Guide to Customer Lifetime Value
->Complete Guide to LTV:CAC Ratio