What Are Email Sends?
In Email Marketing, email sends are the number of emails that go out from your brand's account to your subscribers.
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Why Is Tracking Email Sends Important?
By monitoring the number of emails that you send, you will be able to determine the costs that you have to pay your email provider. Additionally, you want to really consider the messages that you are sending at a high volume. The more people you email, the larger the potential is to drive more sales.