Guides, explainers, news, and walkthroughs on all things eCommerce.
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The ability to granularly analyze, slice and dice, and report on your marketing attribution is fundamental to understanding where to best allocate budget. Here's how we help brands do just that.

Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.

iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.
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In this guest blog, our friends from Omnisend share best practices and key considerations for how how to easily and effectively improve your email ROI with remailing.

The significance of Thanksgiving in the U.S Retail Economy Thanksgiving is a crucial marker of the (un)official start of the holiday shopping season in the US.
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The holiday season is the most lucrative time of the year for retailers. However, the surge in sales also means a higher volume of product returns. Returns diminish your brand’s profit margin, present a logistical challenge, and have the potential to infuriate customers. However, returns can also be an unexpected revenue channel for your brand.

“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.
Stay Data-Driven.