DAASITY’S ATTRIBUTIONAttribution Built for Consumer Brands

Marketers need attribution they can trust. But to us, trusting the data is table stakes. In practice, they need attribution that is flexible and sophisticated enough to match their current and future needs.

That’s why we completely rebuilt Daasity’s attribution functionality. Now, marketers can customize their attribution logic, analyze multiple data points via eight attribution models, compare numbers in Daasity to vendor-reported numbers, and more.

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MODELING CUSTOMER JOURNEYS

Solve Attribution Once and For All

While we believe that fundamentals models, such as first-click, last-click, and vendor-reported, are important to get right, we have taken major steps to advance attribution models. In addition to the fundamental models, we have taken major steps to create other attribution models and the insights that can be drawn from each. Through each model, marketers can analyze CPA, CPO, gross margin, net sales, ROAS, orders, and new customer orders.

Assisted Attribution

Daasity’s Assisted Attribution assigns full credit ($) for an order to all channels and vendors that had a non-last-click touchpoint prior to purchase. If an order involved a touchpoint more than once, it will not be credited more than once.

Last Click + Assisted Attribution

Attribution, but via zero-party data. Survey-based attribution will assign the order to a channel and vendor based on a customer’s “How did you hear about us?” responses from survey tools, such as Fairing.

Illustration showing Daasity performance

Last Ad or Marketing Click Attribution

Marketers can separately analyze the performance of last ad or marketing clicks. How effective are your paid ad channels versus overall or owned marketing channels?

Survey-Based Attribution

Custom Channel Settings

Rank Prioritization

Daasity is the foundation of our channel mapping and attribution logic.

Integrating attributes such as traffic sources, coupon codes, IP addresses, and post-purchase survey responses has enabled us to better attribute and scale marketing channels. Insights from Daasity have also highlighted key levers in our business (e.g. unit economics of subscribers, key acquisition SKUs) that drive the most profitable growth.”