Based in San Diego, Kopari Beauty is an award-winning brand that elevates the power of coconut with high-performing actives, delivering cleaner-than-clean skin and body care products for all. Kopari’s consciously made solutions provide head-to-toe nourishment, allowing customers to feel confident in the quality of their skincare routine.

As Kopari expanded, it faced significant data challenges, especially in obtaining a holistic view of business performance. Introducing a subscription program added complexity to this situation, and Recharge only provided access to their subscription data within the app. This lack of visibility into the broader impact of subscriptions hindered Kopari’s ability to manage and optimize programs for distinct segments of single and subscription purchases.

Kopari partnered with Daasity, which allowed for the integration of Recharge data with Shopify and customer information data. This proved instrumental in distinguishing between subscription and non-subscription customers, offering a comprehensive understanding of overall performance.

With a nuanced view of customer data, Kopari gained critical insights into customer behaviors, revealing significant differences between subscription and non-subscription segments, along with corresponding metrics. Armed with this information, the team devised targeted strategies to manage the performance of each segment separately.

Harnessing Daasity’s robust analytics, Kopari acheived remarkable results, experiencing a staggering 100% year-over-year growth. Empowered by meaningful insights, the company made smarter, faster, and more strategic decisions, propelling its overall business growth. The subscription service emerged as a substantial contributor to Kopari’s revenue.

The impact extended beyond increased orders, as Kopari was able to successfully secure $20 million in Series A funding due to the data they were able to unlock.