OMNICHANNEL DATA MODELS

Unified Data Models
Purpose-Built for Consumer Brands

illustration daasity connecting with platforms

Daasity powers flexible omnichannel data analytics in single views. eCommerce, Amazon, retail, and wholesale performance in the same dashboard? Changing platforms or tech stack and maintaining the same metrics and reports? That’s some of our baseline functionality.

We make this (and so much more) possible with data models that normalize your orders, marketing, email/SMS, and traffic data. Wherever your data is coming from, Daasity ingests and standardizes it.

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NORMALIZED ORDER DATA

Unified Order Schema (UOS)

Illustration showing single views for all eCommerce data

All your eCommerce, Amazon, retail, and wholesale data… in single views:

View sales, customer, and inventory data across all channels
UOS handles complex orders, such as split shipment, multiple ship-to addresses, and B2B shipping

NORMALIZED MARKETING DATA

Unified Marketing Schema (UMS)

Illustration showing in single views ROAS for marketing campaigns

All your marketing channel data… in single views:

Unify and analyze cross-platform performance, from the vendor level down to the ad level.
Combine marketing data with order data + attribution methods to understand ROAS, CPO, and CPA.

NORMALIZED EMAIL/SMS DATA

Unified Notification Schema (UNS)

Illustration showing in single views ROAS for conversions campaigns

All your email and SMS data… in single views:

Household your contacts across platforms to analyze their cross-channel engagement with your brand as well as their subscription statuses.
Compare performance of automated and one-off campaigns to identify and analyze your best retention strategies.

NORMALIZED WEB/RETAIL TRAFFIC DATA

Unified Traffic Schema (UTS)

Illustration showing in single views ROAS for revenue campaigns

All your traffic and conversion data… in single views:

Track your email, Amazon, and retail traffic & conversion rate to track and analyze which channel converts the best and where you can increase spend.
Track eCommerce and Amazon traffic down to the product page level to adjust PDPs and ads in order to drive the right traffic to the right products.

We now have a holistic view of our stores and are able to make strategic decisions based on data.

Daasity has allowed us to scale up fast, and they have deep eCommerce expertise to create customizations that has proven to be transformative for our business.

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Daasity helps us analyze and manage a complex omnichannel presence across DTC, Amazon, and internationally.

Consolidating and normalizing all channel data allows us to manage the brand holistically.

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Daasity has been immensely helpful in providing a holistic view on our data.

Before, we were unable to see all tactics: marketing, net and gross revenue, returns and warehouse inventory all together. Daasity was able to provide all of that along with wonderful customer support. It’s really revolutionized our business.

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INTEGRATIONS

Connect All Your Data with Daasity

Daasity connects with 50+ tools that consumer brands use in their daily operations. We're always expanding our catalog, and we support new integrations every quarter.

See Our Integrations

Daasity connects with 50+ tools that consumer brands use in their daily operations. We're always expanding our catalog, and we support new integrations every quarter.

See our integrations

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