The Best Shopify Tools in 2021 to for Your eCommerce Tech Stack
It can feel overwhelming to figure out which Shopify tools you should include in your eCommerce tech stack. Fortunately, lots of great tools integrate with Shopify and Shopify Plus—for nearly any optimization or marketing initiative you want to leverage to help grow your brand.
To help you in your quest, below is a roundup of the best Shopify tools you may be familiar with but maybe don’t know the full value of for your business. We’ve organized them by category and highlighted some key features to help you determine what might be right for you.
Marketing channel tools
Identify, segment, and target customers to deliver personalized communications, experiences, and offers.
Personalized communications: Klaviyo
Klaviyo helps you deliver more targeted and personalized communications to customers via email and other owned channels by leveraging customer demographic and order data from Shopify Plus and your other marketing tools. The platform enables you to easily segment customers, set up automated emails for product recommendations, and trigger notifications such as back-in-stock alerts.
Email and SMS marketing: Omnisend
Omnisend enables targeted and personalized emails, texts, and web push notifications with segmentation based on customer transactional events, purchase behavior, and customer lifecycle stage. In addition, the platform offers pre-built, automated emails and SMS for transactions, welcome series, cart abandonment, and more.
SMS marketing: Attentive
Attentive helps you leverage personalized text messaging at scale. Use it to create user-friendly and compelling forms to convert site visitors to becoming SMS and email subscribers. The platform allows you to segment customers based on browsing and purchase behavior, as well as location-based targeting to target audiences and personalize messages that are coordinated with your other marketing channels.
SMS marketing: Postscript
Postscript enables segmented, personalized SMS marketing campaigns, and helps you grow your subscriber list with tools such as QR codes and mobile pop-ups to capture customers at checkout and on landing pages. Automated trigger messages (enhanced with emojis, photos and GIFs) are easily set up as well, based on customer behavior and Shopify purchase history.
Push notifications: Pushowl
Pushowl’s automated push notifications pop up on your website as well as on customers’ mobile phones to provide updates on orders and price changes or promotions, and reminders about abandoned cart, back-in-stock products and more. Notifications are personalized with product details and images and can be translated into different languages.
Zero-party data for personalization: Octane AI
Octane AI helps you leverage fun quizzes to collect valuable zero-party customer data and email addresses to power your personalized email, SMS, Facebook Messenger and targeted advertising campaigns. The no-code-needed quiz builder can be tailored for your brand, and the logic can be customized for every question. Customers can add-to-cart directly from the quiz results, which only showcase products that are in stock. Octane AI also enables on-site pop-ups for opt-in and subscription promotions, site welcomes and exit messaging, and Facebook Messenger chat on any page of your store.
Customer support tools
Provide timely support to your customers, including 1:1 customer communication and branded order tracking.
eCommerce helpdesk: Gorgias
Gorgias centralizes customer support communication on all channels, including website, social media, email, text, live chat, and phone. Using data from Shopify, Gorgias makes it easy for agents to quickly and accurately personalize interactions with customizable response templates and automations to add customer information like name and shipping address. The tool allows you to create rules to automate responses to the most common questions. Also, Gorgias categorizes tickets by topic or urgency, helping teams prioritize.
Order tracking: Malomo
Malomo enables you to send branded order tracking emails that don’t confuse customers like emails from third-party shipping vendors can. You can elevate what was once just a transactional email to enhance the post-purchase customer experience and build engagement by customizing with product recommendations, product education, blog posts and more to drive additional conversions.
On-site optimization tools
Make your eCommerce site more engaging, load pages faster and increase conversions.
Conversion optimization: Justuno
Justuno uses AI to make your eCommerce site more engaging, with tools that help you capture leads, keep visitors on your site longer, and increase conversions, including personalized product recommendations, banner ads, exit offers, in-page promotions, gamification, countdown timers, and opt-in pop-ups for email, Messenger or SMS.
Omni-channel personalization and recommendations: Rebuy
Rebuy enables personalization of your merchandising with smart recommendations, offers, upselling and cross-selling. In addition, you can automate communications and dynamic offers to keep customers coming back, including order follow-up campaigns, on-site pop-ups, check-out add-ons, and special offers on the purchase thank-you page.
Faster, more flexible eCommerce: Nacelle
Nacelle is a headless commerce platform that integrates with your tech stack to make your eCommerce site load faster, handle traffic spikes, and perform better on any device – which can positively impact conversions. Nacelle also can help you prepare your website to be more flexible for future growth.
Personalized merchandising: Nosto
Nosto helps you personalize the content across your site and in customer communications using customer behavioral data. The platform automatically adapts copy, layouts and visuals on your site to more effectively engage each customer. Nosto also dynamically adapts merchandising on category pages to display products based on data as well as rules you set up based on performance goals and product attributes. In addition, Nosto enables smart product recommendations for cross-sells to increase AOV.
Customer reviews and ratings: Yotpo
Yotpo helps you engage customers to provide reviews and ratings that will dynamically and intelligently display at key conversion points on your site. The platform also provides solutions for loyalty programs, photo/video user generated content (UGC) galleries, referral programs, personalized SMS marketing, and advertising featuring UGC.
UGC capture and display: Okendo
Okendo captures customer reviews and creates photo and video galleries you can display on your eCommerce site. It also helps you drive traffic to your site by leveraging reviews in paid and organic marketing channels to build social proof. If you use Klaviyo for email, Okendo can enhance your emails with UGC and personalized messaging.
Streamline your inventory management, fulfillment and shipping for better customer experiences and lower costs.
Multi-channel inventory and order management: Skubana
Skubana provides a centralized, real-time view of your inventory, channels and warehouses. The platform automates PO generation, forecasting, recommendations for the most efficient shipping, and helps you identify opportunities for streamlining and cost-cutting. In addition, Skubana tracks product bundling so you can confidently offer product kits and product bundles.
Global logistics and fulfillment: Shipbob
ShipBob is an end-to-end logistics company that provides warehousing, fulfillment services and shipping – critical for DTC brands as they scale. You can use the platform to ship faster to your customers, lower your shipping costs, and improve the customer experience. ShipBob enables you to manage and edit orders, track inventory across fulfillment centers in real-time, and automatically notifies you when inventory is low.
Sales channels tools
Offer more options to buy the way customers want, including subscriptions and mobile commerce.
ReCharge allows you to easily add subscriptions to your eCommerce site for any product. The platform lets customers manage their subscriptions – e.g., change or skip orders – which can significantly reduce churn. ReCharge also enables customers to add one-time products to a subscription purchase at checkout, increasing AOV. The platform automatically updates and notifies customers about upcoming shipments, charges, or issues processing payment; if a card is declined, ReCharge will automatically retry the charge and/or contact the customer to ask for updated payment information.
Tapcart enables you to create a branded mobile app based on your Shopify store without needing a developer. Your app comes with the essentials built in – push notifications to increase conversions and decrease abandoned carts, and a streamlined checkout process designed for mobile with prefilled shipping information and a choice of payment providers.
Marketing attribution tools
Get the data you need to determine which marketing channels and campaigns are most effective for your brand.
Rockerbox helps DTC eCommerce brands understand and optimize their marketing mix. You'll be able to centralize your data (ranging from conversions to marketing events), measure your digital, offline, and organic marketing channels, and more accurately and holistically test your brand's marketing channels.
Enquire Labs provides engaging, customizable surveys to ask for customer feedback in real-time after purchase. You get insights you can use to improve your customer experience, as well as help guide your marketing strategy.
Elevar provides services to clean up your data and tag your site for marketing analytics to track user behavior at a more granular level, generating insights you can use to further improve conversions. The platform visualizes the tags on your website so you can easily see what you’ve tagged and test it.
Giving back tools
Enhance the customer relationship and support causes that matter with a giving program.
ShoppingGives manages all of the logistics of offering a giving experience for customers in the shopping cart, including the frontend UI, but also the backend reporting and donations management. You can customize your donation program in multiple ways, including percentage of sales, dollar amount, and/or separate percentages for specific causes. You can get an extra boost by asking customers if they want to donate directly by rounding up their purchase. In addition, ShoppingGives integrates with Yotpo Loyalty to help you create loyalty programs that combine rewards and donations.
Make an environmental difference and increase customer trust with Earth-friendly business choices.
EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. With one click at checkout, your customers can fund certified carbon offset projects (like planting trees or building wind farms) based on the exact carbon footprint of their order. Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 500+ brands that use EcoCart like APL, BarkBox, and Dose of Colors are seeing increases in customer loyalty, engagement, and cart conversion.
Gift cards and store credit tools
Optimize revenue, reduce returns and increase customer lifetime value with programs designed to engage.
Rise.ai provides a centralized platform to manage your customer re-engagement efforts, including gift cards, rewards, loyalty cards, store credit, referrals and refunds. Create rules that automate rewards and communications with customers to strengthen rewards programs and increase customer lifetime value. The solution also allows customers to self-serve choosing a customized, branded gift card and send it directly to a recipient. In addition, Rise.ai streamlines returns and refunds, saving your team time and offering an intuitive customer experience.
Tie all of your tools together with an analytics platform that pulls in all your data and visualizes it to make it easy to understand.
Daasity provides a single view of all of your marketing, sales, revenue, and operations data in user-friendly, automated dashboards. Instead of crunching spreadsheets, get an immediate view of business metrics that matter. Review trends at an executive level, or dive deeper by channel and customize reports and dashboards to support your business. Daasity is designed specifically for DTC brands and focuses on the insights you care about.
Want more insights into which tools will work best for your Shopify tech stack? We can help. Give us a shout!