What is Average Unit Margin (AUM)?
Average Unit Margin is a merchandising KPI that measures the average margin of a particular product.
Here's Sean Corson, Daasity's Chief Analytics Officer for more:
Average Unit Margin Formula
Sean Corson, Daasity Chief Analytics Officer and Co-founder, explains another common merchandising KPI: AUR. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.
Daasity Co-Founder and Chief Analytics Officer, Sean Corson explains a common merchandising KPI: GMROI. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.