We don't generate punchy ad and email copy. BUT: we do centralize your data to direct channel spend and one-to-one personalization so that your punchy copy can reach the right customers at the right time.
Some folks call that the holy grail of marketing, but we think of it as helping great teams do what they do best.
We’ve used Daasity to closely monitor the impact of everything from unit sales (both absolute and relative sales) to PDP conversion rate, which has been instrumental in showing which products we can increase prices on without having a significant negative impact on sales.
Now we can see how our blended ROAS/CPA is tracking at any given moment, which has allowed us to adjust marketing investment levels across channels in a more dynamic way as we work to achieve ambitious revenue and efficiency goals.
We are now in the software every single day running numbers, reporting metrics, and adjusting our marketing strategy based on their findings.
Consolidating and normalizing all channel data allows us to manage the brand holistically.
Integrating attributes such as traffic sources, coupon codes, IP addresses, and post-purchase survey responses has enabled us to better attribute and scale offline marketing channels. Insights from the Daasity platform have also highlighted key levers in our business (e.g. unit economics of subscribers, key acquisition SKUs) that drive the most profitable growth.
Compare your ROAS, CPO, CPA, CPM, CPC, and more across marketing platforms and attribution models, from the vendor level to the ad level.
Go deep into LTV cohort analyses by acquisition channel and first SKU purchased to better allocate spend and target purchase segments.
Push prebuilt or custom customer segments to your marketing platforms and time your messaging based on purchase analyses, such as RFM and time between orders.
Analyze your site, page, and cart performance to determine where customers are falling off in your marketing funnel.
