Daasity and Stay AI: Unlocking the Power of Data-Driven Subscriptions

Daasity and BigCommerce are Official Partners!

Daasity is thrilled to announce our official partnership with BigCommerce!

Customer Relationship Stories, Vol. 1: Two Merchants, Two Tales of Retention

Who Gives a Crap and Intelligent Blends, both rapidly growing DTC merchants, realize the value of using data to say, “I do” to their customers. Here are their stories along with some actionable customer retention tactics that increase LTV and engagement.

Customer Data Platforms vs. Analytics Platforms

At Daasity, we are frequently asked about the difference between Customer Data Platforms and Analytics platforms, and the impact each can have on an eCommerce business. In this piece, we break down what you need to know about each and how best to pick the tool that will most benefit your business.

Cost Per Order (CPO) Guide | Updated for 2023

In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.

CPO, CPA, or ROAS: Which is a better eCommerce KPI?

What is the difference between CPO and CPA? The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer.

Cost Per Acquisition (CPA) Guide | Updated for 2023

Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.

COGS: A Guide for Consumer Brands [2023]

COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.

The Authoritative Guide to Conversion Rate

Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.