Data Snacks Video — Gross Margin Percentage

In this Data Snacks video, Jeremy Horowitz, Director of Marketing at Daasity, explains how to calculate gross margin percentage and why it matters.

How to Calculate Gross Margin Percentage

This is how to calculate your gross margin percentage: (Total Sales - Cost of Goods Sold) divided by Total Sales.

Here's Jeremy for more on this metric:

Once you understand how to determine gross margin percentage and start tracking it for your brand, you'll have set yourself up for long-term success. Remember that a key way to improve this metric is by optimizing your brand's operations and supply chain. Making small changes percentage-wise in these areas will pay dividends down the road.