How to Calculate Gross Margin Percentage
This is how to calculate your gross margin percentage: (Total Sales - Cost of Goods Sold) divided by Total Sales.
Here's Jeremy for more on this metric:
Once you understand how to determine gross margin percentage and start tracking it for your brand, you'll have set yourself up for long-term success. Remember that a key way to improve this metric is by optimizing your brand's operations and supply chain. Making small changes percentage-wise in these areas will pay dividends down the road.