Data Snacks Video — Gross Margin Percentage

Insight

How to Calculate Gross Margin Percentage

This is how to calculate your gross margin percentage: (Total Sales - Cost of Goods Sold) divided by Total Sales.

Here's Jeremy for more on this metric:

Once you understand how to determine gross margin percentage and start tracking it for your brand, you'll have set yourself up for long-term success. Remember that a key way to improve this metric is by optimizing your brand's operations and supply chain. Making small changes percentage-wise in these areas will pay dividends down the road.

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