Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
MER has become a hot topic in the eCommverse -- but how does it work? How does it fit into financial planning and forecasting? We'll explain.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Whether it’s laggy load times, untimely pop-ups, or quite simply, just difficult to navigate — avoiding these common website pitfalls will be critical to nailing your strategy this BFCM. Learn the 4 key essentials for nailing your site strategy.
Santa is taking no chances with his naughty and nice list and neither should you. What to do? Don't toy around with your email strategy this holiday season. Read on for tried and true tips from industry experts.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
Learn all about Average Order Value (AOV): what it is, how to calculate it, ways to increase it, and why you actually have control over your brand's AOV.
First-party data is vital to success in 2022, and the brands that don't collect it, track it, and leverage it will not last. Learn how FPD works and how to leverage it for growth.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
Podcasts focused on eCommerce are a fantastic way to learn about the latest tactics and strategies to grow your brand. Here are 7 of the best eCommerce podcasts to listen to in 2022.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.
Stay Data-Driven.
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