We’re here to help brands with high-and-getting-higher CPAs on Facebook and weakened Lookalike Audiences. The best tool at your disposal is (drumroll:) your own data. Learn how.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
Get the latest DTC insights, news, and guides to accelerate your brand’s growth.
In this video, Jeremy Horowitz, Dir. of Marketing at Daasity, explains a rarely-discussed eCommerce concept: customer re-acquisition cost. Or, in other words, how much does it cost you to acquire a customer more than once?
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Still struggling from the effects of the iOS 14 update? We’ve collected tips from marketing experts to help your brand combat the changes and continue to grow.
Catch 4 key takeaways from Session 4 of the Elevating eCommerce webinar series: learn how 2 leading eCommerce brands are building extraordinary brand loyalty among their customers.
Catch 4 takeaways from an exciting second episode in our webinar series about Daasity Audiences (Feat. Attentive) and how we’re changing the eCommerce data landscape with our partners.
Catch 4 takeaways from an action-packed first episode in our webinar series about Daasity Audiences (Feat. Klaviyo) and how we’re changing the eCommerce data landscape with our partners.
RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.
In this Data Gotcha episode, Daasity Chief Analytics Officer, Sean Corson, runs through how to correctly create a forecast and what to consider when doing so. Learn about year-over-year business changes to consider, breaking down your forecast to the product level, and tying your forecast to your larger business metrics.
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what last-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.
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