In the pursuit of analytics and reporting, don't bet the brand on Excel or GSheets. We've see the pain it causes every day.
The only thing more important than Prime Day is analyzing Prime Day... So, next Prime Day will even better. Here's your post-mortem guide.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
There can be only one authoritative guide to eCommerce analytics: this is it. We cover a dozen metrics, fundamental questions to answer, and eCommerce analytical strategies for brands.
Shoptalk 2023 brought us back to a sense of normalcy and rejuvenation. In 2022, there was true relief at simply being back together after a dark year sans Shoptalk. But this year, we were happily catapulted into the reminder of what we were all there for: the thrill and buzz of being able to talk to and learn from friends/innovators in retail and technologies.
The ability to granularly analyze, slice and dice, and report on your marketing attribution is fundamental to understanding where to best allocate budget. Here's how we help brands do just that.
Not all customers are created equal. Some are going to be worth a lot more to your brand than others. These folks, your high-value customers, are the backbone of any successful business, which is why it's critical to identify them and cultivate a happy, long-term relationship.
Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.
Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.
Joint customers to benefit from Daasity’s optimization for eCommerce and Snowflake’s dynamic workload scaling
A quick guide to Units Per Transaction, a common commerce metric and KPI.
As we move into 2023, the commerce future looks decidedly more chaotic, though intense digital transformation remains a given. Here are our 10 predictions for the coming year.
Stay Data-Driven.
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