It's. Here. A full eCommerce Glossary. Simply search the document, and find the definition you need.
Looking to learn about Amazon advertising from an expert? Amazon marketing veteran Dave O’Brien guides you through Amazon ad types and shares tips on building an Amazon ad strategy.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
If you’re analyzing customer lifetime value, are you sure that you’re calculating it correctly? Find out the right way to calculate customer lifetime value and best practices to leverage the data to keep your eCommerce business healthy in the long term.
Gross Merchandise Value (GMV) is an important metric for tracking sales growth, though it's not as frequently covered in eCommerce metrics pieces. To remedy the gap, we've put together a complete guide to GMV.
Learn all about Average Order Value (AOV): what it is, how to calculate it, ways to increase it, and why you actually have control over your brand's AOV.
Multi-touch attribution is critical for understanding your true marketing costs and building a healthy business over the long term. Learn how to choose a multi-touch attribution model that’s right for you.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
What is Reverse ETL? It’s the infrastructure and process to get data OUT of a warehouse (the opposite of ETL) and the key to a complete eCommerce data system. Here's your guide to the cutting edge data technology.
Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.
Learn how to calculate average revenue per customer (ARPC), an important high-level metric to keep tabs on your eCommerce subscription business’ health.
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