Daasity Raises $3.4m Seed Round Led by VMG Cataylst

Daasity is thrilled to announce the closing of a $3.4m seed round led by VMG Catalyst. This funding will allow Daasity to extend its eCommerce performance analytics even further and strive toward its goal of helping DTC eCommerce brands take charge of their data in a cost-effective way.

Daasity Inc. (Daasity), the premiere analytics and data platform that empowers direct-to-consumer and omni-channel brands to understand and leverage their data, announced today the completion of their $3.4m seed round. VMG Catalyst is leading the round, along with new participation from Centre Street Partners and a group of e-commerce founders and operators.

These new supporters of Daasity join the impressive list of existing investors including Cove Fund, Exeter Capital, 1855 Capital, Mooring Ventures, Okapi Venture Capital, and Serra Ventures. This new injection of capital will be used to expand the Daasity team, further develop the platform and product, and increase marketing efforts.

"We've seen first-hand how difficult it is for merchants to be truly data-driven when selling across multiple channels and using various SaaS platforms," says Brooke Kiley, Partner at VMG Catalyst. "Daasity enables merchants, both large and small, to quickly take ownership of their data in a cost-effective way. This is increasingly vital for brands as e-commerce continues to grow but also becomes more competitive. We are excited to partner with Dan and the entire Daasity team. We believe their extensive experience in e-commerce analytics will enable them to emerge as a leader in commerce enablement."

Daasity, which launched in 2017 by Dan LeBlanc, Sean Corson and Chris Shimojima, provides easy-to-use prebuilt dashboards based on industry best practices, providing critical insights for inventory management, omnichannel measurement, marketing efficacy, customer segmentation and cohort analysis and more. Connecting with all the top DTC-specific SaaS platforms, Daasity drives unparalleled strategic outcomes, truly revolutionizing how brands leverage data.

"This last year has really accelerated the shift towards e-commerce, and brands, whether digitally native or going online for the first time, are being pushed to be data-driven with the need to respond quicker than ever," says Dan LeBlanc, Daasity Co-Founder and CEO. "I have long-admired VMG's approach to the brands they partner with and the approach they take as strategic partners; they not only understand the challenges our customers face, but understand first-hand how Daasity can help. Paired with the investment and support from our other partners, I am extremely excited and bullish about the future.

Some of today's fastest growing and well-established brands rely on Daasity for insightful analytics to improve their performance. "Daasity is a great partner who has enabled us to move quickly to access and build upon our customer and marketing analytics as we have continued to grow," says Jamie Fontana, Senior Director of e-commerce at Vuori. "They are very knowledgeable of the e-commerce and marketing landscape and have been a great resource for our team.

For more information about the latest round, click here.