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Manscaped Tames Hairy Data Challenges with Daasity

How Daasity’s customizable transform code enables Manscaped data team to quickly respond to organizational needs.

As a global brand, we require real-time, accurate reporting. Daasity has enabled us to integrate numerous disparate data sources in building a rich reporting suite.

Lanny Chiu, VP of Analytics

Industry
Health & Personal Care
platform
Shopify Plus
Notable Integrations
Netsuite, Amazon Seller Central, Klaviyo, Attentive, Recharge
Challenge
Too much time was being wasted on maintaining internal data architecture to allow for more meaningful analytical work
Results
  • Established a centralized hub for company’s data pipeline, analytics and reporting
  • Connected over 380 data sources
  • Customized Daasity’s transformation code for accelerated insights
  • Unlocked in-house capacity for dedicated analysis and strategic insights

Data Challenges Before Daasity

Manscaped stands as a leading brand committed to redefining the grooming experience for men. With a dedication to providing innovative and high-quality grooming products, the company aims to empower men with confidence through thoughtfully crafted solutions.

However, as Manscaped expanded its global reach, the in-house data architecture proved increasingly unmanageable. Reliant on internally built Python extractors and custom transformations, the team found themselves allocating 60% of their time to maintaining the ELT pipeline, hindering the execution of valuable analytical work. The team faced challenges in handling specific reporting requests, modifying transformation code, and conducting in-depth analyses, highlighting the need for an enhanced data management solution.

I think of Daasity as a really super-smart developer on the backend who works for us. And, it’s integrated, organic, and improving all the time.

Lanny Chiu, VP of Analytics

Data Solutions With Daasity

Manscaped partnered with Daasity, initially incorporating Daasity’s purpose-built commerce extractors for over 380 sources. Daasity’s ongoing maintenance and updates of these extractors in response to API changes has helped free up time for internal resources.

This collaboration evolved over time, with Daasity becoming the brain and hub of Manscaped’s data pipeline, analytics, and reporting solution. The team capitalizes on Daasity’s customizable transformation code functionality, enabling efficient modification and extension of the platform’s pre-built code without the need for constant monitoring of potential downstream analytical and reporting consequences. This approach ensures a streamlined and flexible data management process for Manscaped.

Yesterday, we discovered changes in our system data affecting item categorization. Instead of the traditional 4-day inventory of every report and case, we swiftly addressed it by writing code, placing it in GitHub, and pushing it through - completing the task in just 3 hours.

Lanny Chiu, VP of Analytics

The Results

Manscaped’s adoption of Daasity as a unified platform for ELT operations, coupled with the ability to customize Daasity’s transformation code, has significantly enhanced the team’s data management capabilities.

This streamlined approach empowers the team to efficiently address their diverse data needs. Specifically, it enables them to refocus on delivering insights that optimize spending across the organization, engage in Marketing Mix Modeling, and ensure the well-grooming of million of customers.

Having all the intermediate transformation enabled by the custom transformation process in one centralized place is extremely powerful for us.

Maxwell Wong, Data Analysis Manager

380+

data sources connected to Daasity

380+

data sources connected to Daasity

Centralized

data and analytics alignment

Centralized

data and analytics alignment

Customized

Daasity’s transform code, accelerating insights

Want to See Similar Results?

Reach out to schedule a personalized demo or try Daasity now for 14 days free!

Want to See Similar Results?

Reach out to schedule a personalized demo or try Daasity now for 14 days free!