X

Harper Wilde Finds Their Perfect Fit with Daasity’s Robust Analytics

How the inclusive intimates innovator leverages Daasity to uncover insights, hit KPIs, allocate resources and more.

Daasity is one of those things I can’t live without. My hands would be cut off without it.

Izzy Chafkin, VP of Operations and Finance

Industry
Fashion & Accessories
platform
Shopify Plus
Notable Integrations
Klaviyo, Loop Returns, Gorgias, Fairing, Facebook, TikTok, Yotpo
Challenge
Build a centralized data solution that would allow the Harper Wilde team access to real-time data and insights
Results
  • Established organizational alignment around metrics and reporting
  • Utilized robust analytics for ~100% consecutive annual growth
  • Leveraged LTV trends for targeted merchandising and product development
  • Achieved KPI goals, increasing UPT of new product class by 0.5
  • Saved up to $1/order on shipping, reduced error resolution time

Data Challenges Before Daasity

Harper Wilde is an inclusive lingerie brand committed to redefining the traditional bra shopping experience. Offering comfortable, size-inclusive bras and other garments made from eco-friendly materials, the brand empowers women to embrace their authentic selves while prioritizing social and environmental responsibility.

-In 2019, the data hungry team at Harper Wilde faced significant challenges in accessing real-time data. Despite their analytical drive, manual data retrieval was impractical due to time constraints, and the prospect of establishing an in-house data team was financially unfeasible. This created challenges in obtaining timely insights for reporting and analytics.

Daasity is one of those things I can’t live without. My hands would be cut off without it.

Izzy Chafkin, VP of Operations and Finance

Data Solutions With Daasity

Since partnering with Daasity, Harper Wilde has translated a “maniacal” focus on the data, analytics, and reporting that Daasity provides into greater organizational alignment and profitable growth.

Teams across the organization have actively incorporated Daasity into their reporting and workflows as part of their plan to become the “next market leader in intimates.” One of Harper Wilde’s company-wide goals has centered around order volume, specifically units per transaction (UPT), as they expand their product catalog and keep more customers comfy in garments beyond bras.

Daasity enables us to access data that we simply wouldn't be able to pull without the platform. It would be so time-consuming that we'd never ask the team to pull it to begin with.

Izzy Chafkin, VP of Operations and Finance

“We are now understanding the penetration of bundles based on customer type. That’s been totally transformative in the way we think about things, which we cannot analyze outside the platform.”

BJ Jacobs, VP of Growth

The Results

Partnering with Daasity, Harper Wilde has leveraged a data-driven approach for enhanced organizational alignment and profitable growth. With Daasity, they have strategically identified areas for increased lifetime value, such as discovering that customers buying specific styles exhibit a 20% higher LTV, and those in certain size ranges have a 30% higher LTV. This insight has enabled them to refine their product development and merchandising strategies.

Additionally, Harper Wilde's overarching goal is to boost order volume, particularly units per transaction (UPT), as they expand their product catalog to cater to a broader customer base beyond bras.

Daasity enables us to access data that we simply wouldn't be able to pull without the platform. It would be so time-consuming that we'd never ask the team to pull it to begin with.

Izzy Chafkin, VP of Operations and Finance

100%+

growth over multiple years

100%+

growth over multiple years

$1 per order

saved by catching warehouse errors

$1 per order

saved by catching warehouse errors

.5+ UPT

in new product class

Want to See Similar Results?

Reach out to schedule a personalized demo or try Daasity now for 14 days free!

Want to See Similar Results?

Reach out to schedule a personalized demo or try Daasity now for 14 days free!