What Does UTM Stand For?

UTM stands for "Urchin Tracking Module." The UTM system was set up so that site owners could track and categorize site traffic.

Here's Sean for more:

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To learn about how UTM parameters work in more detail, head over here.

Sean Corson

Sean Corson is an experienced eCommerce and analytics professional with over 20 years of experience building data-driven organizations. He has played integral leadership roles at Provide Commerce, Renovate America, and Perminova. As a native San Diegan, he can frequently be found at the best surf spots and taco stands in the county.

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