Data Snacks Video — What is a UTM?

Daasity Chief Analytics Officer, Sean Corson, breaks down the basics of UTM Parameters: what they are, how to use them, and how they help you track your core marketing metrics.

What Does UTM Stand For?

UTM stands for "Urchin Tracking Module." The UTM system was set up so that site owners could track and categorize site traffic.

Here's Sean for more:

To learn about how UTM parameters work in more detail, head over here.