Metrics

Data Snacks Video — Bounce Rate

Dave Swendeman
January 22, 2023
Insight

Bounce Rate Definition

Bounce rate is the percentage of potential customers who land on your site and leave without navigating to other pages.

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Metrics

Gross Margin: The Authoritative Guide [2023]

Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.

Metrics

Units Per Transaction Guide [2023]

A quick guide to Units Per Transaction, a common commerce metric and KPI.

Metrics

The 11 Must-Track eCommerce Metrics for Data-Driven Brands

In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.

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